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Lowenthal, Dunlap & Stitson (2016) said that "the advent of social networking and media expands the social context for learning beyond formal classroom and training room settings." The use of social media in engaging people to learn makes it easy for us to collaborate, communicate and share information. Anonymous people may approach us online just by seeing our academic profile and may ask copies of our publications and presentations for their own research use. Professional networking sites also act as the scholar's online cv.
Source: Lowenthal, P., Dunlap, J., & Stitson, P. (2016). Creating an Intentional Web Presence: Strategies for Every Educational Technology Professional. Techtrends: Linking Research & Practice To Improve Learning, 60(4), 320-329. doi:10.1007/s11528-016-0056-1