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A Primer on Policy Communications in Kazakhstan by
This book is a timely publication to address the issue of the government's policy execution capabilities. The crux of policy execution is communication to win the hearts and minds of the people, particularly with regard to complex policies. The book is written as a work manual based on international policy communication best practices and principles, interwoven with case studies from Kazakhstan, applicable in other Central Asian countries as well. The book's wide range of topics cover media management in a technologically-savvy society, marketing of complexity, planning successful campaigns, soft power management given the country's aspirations for greater international standing, and forward-looking advice on crisis management and shareholder communication. This is a highly relevant book for the civil service, civic organisations, commercial entities, policy researchers, and international organisations working in or planning to work in Kazakhstan and other Central Asian countries.
Postcards from Stanland by
Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol Empire, for the nineteenth-century struggle between the Russian and British empires, and for the NATO campaign in Afghanistan. Today, multinationals and nations compete for the oil and gas reserves of the Caspian Sea and for control of the pipelines. Yet "Stanland" is still, to many, a terra incognita, a geographical blank. Beginning in the mid-1990s, academic and journalist David Mould's career took him to the region on Fulbright Fellowships and contracts as a media trainer and consultant for UNESCO and USAID, among others. In Postcards from Stanland, he takes readers along with him on his encounters with the people, landscapes, and customs of the diverse countries--Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan--he came to love. He talks with teachers, students, politicians, environmental activists, bloggers, cab drivers, merchants, Peace Corps volunteers, and more. Until now, few books for a nonspecialist readership have been written on the region, and while Mould brings his own considerable expertise to bear on his account--for example, he is one of the few scholars to have conducted research on post-Soviet media in the region--the book is above all a tapestry of place and a valuable contribution to our understanding of the post-Soviet world.
Language Change in Central Asia by
Twenty years after the dissolution of the Soviet Union, Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan and Turkmenistan are still undergoing numerous transitions. This book examines various language issues in relation to current discussions about national identity, education, and changing notions of socio-cultural capital in Central Asia.